Stan Store pricing: what $29 vs $99 actually gets you
Stan Store has two plans — Creator at $29/month and Creator Pro at $99/month — with a 14-day free trial and no free plan. Pay yearly and Creator drops to $300/year (about $25/month), Pro to $948/year. That's the simple part. The parts that surprise people are what's missing from the $29 plan, and the fee that isn't on the pricing page.
The plans, side by side
| What you get | Creator — $29/mo | Creator Pro — $99/mo |
|---|---|---|
| Storefront, digital products, bookings | ✓ | ✓ |
| Courses & memberships | ✓ | ✓ |
| Order bumps | — | ✓ |
| One-click upsells | — | ✓ |
| Discount codes | — | ✓ |
| Email automations | — | ✓ |
| Affiliate tools, payment plans | — | ✓ |
Notice the pattern: everything that raises your average order value lives at $99/month. Bumps and upsells are the levers that turn a $24 sale into a $31 sale — on Stan, you pay $1,188/year before you're allowed to pull them.
The fee that isn't on the pricing page
Stan advertises 0% transaction fees, and that's true as far as it goes. But your money doesn't go to your bank — it goes to a Stan balance (a Stripe account Stan creates and controls; you can't connect your own). Moving it out costs a payout fee of 0.25% + $0.25, minimum $1, and takes 24–48 hours after the balance clears — realistically 3–9 days from sale to spendable money. Standard card processing (~2.9% + 30¢) applies on top, as it does everywhere.
What Yoink costs instead
Yoink flips the model. Free is $0/month with a 3% fee per sale, only on what sells from your page, and the order bumps and one-click upsells Stan reserves for $99/month are included from day one. No sales, no bill.
Want 0% fees? Yoink Pro is $5/month with a 0% platform fee, an early price locked for life while Yoink is new. Later signups pay $19/month, early users never will. Either way your money goes straight to your own bank through Stripe: no wallet, no cash-out button, no payout fee.
When Stan is worth it
Honesty cuts both ways: if you're already selling more than roughly $2,000/month and you live inside email automations and affiliate campaigns, Stan Pro's toolbox is mature and its coaching-creator community is real. The people it fits worst are the ones just starting — a monthly bill before your first sale is backwards, which is why we priced Yoink the other way around.
Frequently asked
Does Stan Store have a free plan?
No — a 14-day trial, then $29/month minimum. See is Stan Store free? for the full breakdown.
Does Stan Store take a cut of sales?
No percentage cut, but you pay processing (~2.9% + 30¢) plus a payout fee of 0.25% + $0.25 (min $1) each time you move money to your bank.
What's the cheapest way to get order bumps and upsells?
On Stan they require the $99/month Pro plan. On Yoink they're included free: the platform takes 3% per sale, only on what sells from your page, or Pro is $5/month for 0% fees, an early price locked for life.
What are the alternatives?
See our honest rundown of Stan Store alternatives — including where each one actually wins.